For nearly 40 years, Allied International has been committed to satisfying what you look for in Hand Tools - products that perform at an outstanding value. We stand behind everything we build and a Guaranteed Forever warranty for the life of the product. This QwikRule tape measure has outstanding feature that make all others old fashion. With its ABS case that is chrome plated make it lightweight and extremely durable. My favorite is the 1/8" fractional markings that alternate in color between red and black so it's so easy to know exactly what the number is. It also has Stud marking ever 16" and an easy to depress thumb lock for your convenience. A must for home, office, car, truck, boat, and job site.